Fantasizing about the perfect cake for your upcoming nuptials? We've
got you covered! We asked 20-year cake-designing veteran Joanne Bruno,
of Palermo's Bakery in New Jersey, to share her best tips for choosing
the wedding cake of your dreams.
Choose a reputable bakery

"Brides-to-be should absolutely begin their research online. Visit
general wedding sites to obtain real customer feedback from other
couples. Then visit the bakery's website to view images of their work.
If the photos aren't up-to-date, their work isn't either. You want to
work with a bakery with positive feedback from married couples and a
wide range of cake offerings."
"Next, you should visit the bakery in person and meet with the staff.
It's important to walk out of the bakery with an image of the cake —
either drawn or rendered via computer — so that there aren't any
surprises. If you don't feel comfortable with the bakery staff, you
won't be happy with your cake. Most cake specialists have a dedicated
staffer and a separate area in which to sit down and review wedding cake
design. If the sales associate rushes you or fails to answer basic
questions, you should consider going somewhere else."
Give yourself adequate time to pick a wedding cake
"Three to six months is enough time to plan the cake. Once a bride
knows her color scheme and the wedding venue, it's good to get the cake
designed and ordered before she enters the 'crunch period,' which is
usually the last two months."
Make sure you love how the cake tastes
"I can't stress this enough: Arrange for a cake tasting before the
cake is ordered. If the cake has multiple flavors, taste all of them.
Basic flavors like chocolate, strawberry and vanilla will vary depending
on how the cake is made, its formulation, its frosting and more. Don't
assume — taste!"
"Also, with regard to taste, avoid the exotic. A good bakery can make
vanilla taste amazing. Exotic flavors sometimes alienate guests who
don't recognize the flavor."
Get creative with the design

"The age of the cookie-cutter tiered white wedding cake with a
plastic figurine at the top is long gone and, personally, I'm happy to
see it go. Many brides bring their color scheme (wedding gown,
bridesmaid dresses) into the shop for color coordination. Others are
coordinating the jewels they wear on their special day with cake
adornments — pearls, diamonds and rubies, for example. If a bride is
wearing them, we can replicate the look on a cake."
"Also, themed weddings need a themed cake. From outdoor spring
weddings to religious ceremonies, any type of wedding can be
accommodated with a custom cake."
Need inspiration? Try a cake trend
"Matching the bride's dress to the cake is a big trend this season.
We've matched the ruffle on a bride's dress to the cake. We've also
matched specific pieces of heirloom jewelry on the bride to the wedding
cake."
"We're also seeing a return to classic buttercream frosting — the
original style of frosting that looks more realistic and has a richer
flavor than modern frostings. As for shapes, ovals are really this
season's hottest shift. Round is traditional, square can be a lot of
fun, but an oval-shaped cake draws a lot of attention and allows us more
room upon which to create."
Don't make these cake mistakes
"There are two cardinal sins of planning a custom wedding cake: The
first is waiting until the last minute to design and order a cake. Most
bakeries have their custom cakes calendared out weeks in advance.
Special ingredients and decorations sometimes need to be ordered and, in
some cases, created from scratch, which takes considerable
experimentation."
"The second mistake is to have too many people providing input. I've
seen many brides driven crazy because they involved both sets of
parents, friends, cousins, the entire bridesmaid party, etc. When you
come to the bakery, keep your entourage down to one or two people at the
most. Choosing a cake is about what feels good to you as the bride."